MUMBAI ISSUE 266 Mar 2011
DIOXIDE Mumbai photographers
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Agency: ogilvy, mumbai
Client: cadburys perk ulta
Creative Direction: anurag khandelwal
Production: dinesh bhaskaran - adventures
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Agency: ogilvy, mumbai
Client: hutch
Creative Direction: amol ghotkar
Hair + Make Up: steve
Production: dinesh bhaskaran - adventures
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Agency: ogilvy, mumbai
Client: hindustan petroleum - power
Creative Direction: kapil sawant
Styling: tara desai
Hair + Make Up: shailesh vardam
Production: narii-men at work
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Agency: flagship advertising, mumbai
Client: lunkad realty
Creative Direction: sunil mahadik
Styling: vikram padnis, rick
Hair + Make Up: mahesh bhasme, mallika bhat
Production: kavita thakur
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Agency: contract advertising - chennai
Client: mitsubishi motors - mitsubishi outlander
Creative Direction: pandiyan k., sreeram a.
Styling: shrushti & sanjana
Hair + Make Up: brendon
Production: ameya damle
Wardrobe: rohit bal
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Agency: contract advertising - chennai
Client: mitsubishi motors - mitsubishi outlander
Creative Direction: pandiyan k., sreeram a.
Styling: shrushti & sanjana
Hair + Make Up: brendon
Production: ameya damle
Wardrobe: rohit bal
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Agency: contract advertising - chennai
Client: mitsubishi motors - mitsubishi outlander
Creative Direction: pandiyan k., sreeram a.
Styling: shrushti & sanjana
Hair + Make Up: brendon
Production: ameya damle
Wardrobe: rohit bal
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Agency: contract advertising - chennai
Client: mitsubishi motors - mitsubishi outlander
Creative Direction: pandiyan k., sreeram a.
Production: ameya damle
Kedar's career began at JJ Institute of Applied Art with a flurry of awards for design, typography and 'campaign of the year'. Employing a rare combination of cutting-edge graphic design and gifted photography, Kedar celebrates beauty through his viewfinder.
He believes the entire process of seeing an idea transform into a picture, infusing life into it, gives him the feeling of being a creator. “What mankind can't see with both eyes open, a photographer captures with one eye closed.”
Kedar has been behind the lens for top ad agencies and many leading brands. The lesser-known side of Kedar is his non-commercial work, in which he unleashes an eye for design in his compositions of landscapes, people and nature.
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