MUMBAI ISSUE 266 Mar 2011

DIOXIDE Mumbai photographers

Kedar's career began at JJ Institute of Applied Art with a flurry of awards for design, typography and 'campaign of the year'. Employing a rare combination of cutting-edge graphic design and gifted photography, Kedar celebrates beauty through his viewfinder.

He believes the entire process of seeing an idea transform into a picture, infusing life into it, gives him the feeling of being a creator. “What mankind can't see with both eyes open, a photographer captures with one eye closed.”

Kedar has been behind the lens for top ad agencies and many leading brands. The lesser-known side of Kedar is his non-commercial work, in which he unleashes an eye for design in his compositions of landscapes, people and nature.

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