NEW YORK ISSUE 132 Oct 2008

After a decade of hosting shoots for the world's leading still life photographers, Noho Productions has reinvented itself this year with the goal of simplifying the entire rental studio process. Among the changes are six fully equipped digital still life studios, and Noho's new all-inclusive flat rates.

Noho offers a choice of three billing options when renting one of its studios. The full package includes: studio rental, lighting/grip, camera system, digital back, digital workstation, supplies and a digital technician for one flat rate. The company also offers two less expensive options that exclude a digital technician and digital back if they aren't required. All options include full access to Noho's entire equipment room: "Kind of like an all-you-can-eat buffet."