NEW YORK ISSUE 132 Oct 2008

Project M New York creativity

The SBSNY needed to overhaul its online presence as the centre for information for the Swiss community in NYC. The challenge faced by Project M was to provide a 'facelift' for the organisation, to help young and particularly older users of the website to navigate a direct and intuitive way through the extensive information contained on the site - a task previously never achieved through the old version.

Nina Froriep, President of the Board, realised that Project M understood from day one what the SBSNY needed. "The company delivered a beautiful, functional website that combines the impossible - appealing to both the young and aging populations that the SBSNY serves."

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