NEW YORK ISSUE 147 Feb 2009

Latest work from George Productions:

• Pantene 'Relaxed & Natural' campaign: During summer 2008, the company oversaw casting in New Orleans, Atlanta and Charlotte for Pantene's new line specifically directed at African American women. "We were flabbergasted by how much thought and emotion these women had invested in our question, 'What does your hair mean and say about you?'," said producer Kim Handley. "Their responses brought our team either to a stunned silence or blubbering tears. There was a lot of laughter too, but it was emotional, exhausting, exhilarating and worth it all." The campaign was shot by Keith Major.
  
• Rosato campaign featuring Liz Hurley, shot by Daniela Fedeici. The Italian jewellery company wanted a big presence for its 2009 worldwide advertising launch. Shot in London. Produced by George Productions.
• Moët et Chandon. Moët's first foray into the African American market in the US. Kim Handley acted as Art Buyer for this project, which was Moët's first ever foray into US advertising. Shot by Ben Watts, the company wanted to convey real energy alongside an appropriate level of luxury and glamour.