NEW YORK ISSUE 36 Jun 2005

These ads were shot in the middle of Mardi Gras, not an easy feat, given that during that time the city shuts down for business. Original musicians were cast from New Orleans bars and streets ... colorful characters that beat to their own drum.

But this production wasn't without drama. During one shot, a horse broke away from it's carriage and ran straight through the set - thankfully, no one was hurt.

Client: Zurich Insurance, Photographer: Trevor Ray Hart, Agency: Publicis