An ongoing project is building the brand Laugh and Learn, for whom Project M have produced a series of educational DVDs covering Labor and Delivery, Breastfeeding and Newborn Baby Care. To help market these, Project M have also created eye-popping packaging, e-commerce web sites, and compelling trade advertising.
One of their more interesting challenges was to come up with a cover for the Breastfeeding Class DVD. The brief was to get the point across, while meeting the brand's goal of making the viewer smile, but without actually showing breastfeeding boobs!
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