NEW YORK ISSUE 366 Oct 2012

Carole Beaupré and Pauline Rochas are the still life photography duo behind Coolife. Both FIT alumni, they have worked exclusively with digital cameras and technology since the beginning of their collaboration in 2000. Every image they produce displays precision and purity, bringing the inner beauty out of every subject.

Beginning with fresh creative ideas, a positive approach and unstoppable energy, Coolife focuses on a range of still life subjects, including cosmetics, fragrances, spirits, accessories, apparels, books, food, electronics and jewelry. Recent clients have included Polo Ralph Lauren Fragrances, Grey Goose Vodka, Elizabeth Arden, Estée Lauder, Lancôme, Moët & Chandon, David Yurman, Origins, Maestro Dobel Tequila, by Kilian Fragrances, Koral Jeans Los Angeles, T: The New York Times Style Magazine, More Magazine, Bloomberg Business Week, GenLux, Pepsi, Reebok, Nicole Miller and 7UP, to name a few.

With a strong understanding of the arts and the luxury market, Coolife brings all facets of a production together: creative image development, model making, high-end digital retouching and print post production. To photograph an object as something unique, breathing life into it along the way, is the team's ultimate singular vision.