SWEDEN ISSUE 462 Apr 2014
Sven Prim Stockholm photographers
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Client: Absolut Vodka - Absolut Quality
Advertising Agency: Great Works
Art Direction: Frédéric Sebton
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Client: Hunt - The hunting store for Stockholmers
Advertising Agency: Jung von Matt Sweden
Art Direction: Jacob von Corswant
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Advertising Agency: Futurniture
Art Direction: Kate Breineder
Copywriter: Kate Breineder
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Campaign: Oneofatee - Everyone Want's It
Advertising Agency: Oneofatee
Art Direction: Jacob von Corswant
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Client: Plaza Watch - Pioneers of Flight
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Client: Plaza Watch - Giant Watches
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Riksgälden
Advertising Agency: Storåkers
Art Direction: Ola von Bahr
Copywriter: Christian Heinig
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Client: Samsung
Advertising Agency: Garbergs
Art Direction: Erik Dagnell
Styling: Catherine Vaindorf
Sven Prim got his first advertising job whilst still at photography school. After graduation he landed a deal with Agent Molly Co, moved to Stockholm, and started working as a full-time photographer. He has since collaborated with a long list of renowned clients such as ATG, Aftonbladet, RFSU and Polar Music Prize.
Sven describes himself as a real technology geek, who loves to create strange and surreal situations. He is equally skilled both as a photographer and a retoucher and discovered early on the fantastic opportunity that post-production can present for creating an extra dimension in his images.
"Many people think that a photograph's truth is compromised in post," says Sven, "but the concept of truth is completely subjective. I believe that a picture is always manipulated, regardless of how it is taken. When the photographer selects the time and place to snap a picture, the truth is already being bent. I am very up-front about how my pictures are created."
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