SWEDEN ISSUE 563 Nov 2015

Johan Odmann Stockholm Portraiture, Fashion and Interiors Photographers

Johan Odmann opened his studio in 1989 and began shooting commercial work for big Swedish advertising agencies including Hall & Cederquist, OCH, Lowe Brindfors, Rönnbergs, Aggerborgs, DDB and Ogilvy, as well as clients such as NK, Nokia and Debenhams.

Johan met up with British stylist Claire Durbridge in London where they developed a documentary style of fashion photography, epitomised by simplicity, humour and honesty.

As a result, Johan began shooting fashion editorials for cutting-edge magazines such as Self Service, BIG and Exit, to name a few. He has since shot for several Swedish fashion designers including Elle-awarded Minimarket and Elisabeth Yanagisawa. He has also completed portraits for architecture and design magazines such as Domus, I.D. Magazine, View On Colour, Forum, Form and Residence.

And throughout all these years he has used his trusty old Hasselblad.

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