AMERICAN SOUTHWEST PHOTOGRAPHERS Mar 2011

Dallas, TX: Maxine Helfman

Maxine Helfman developed her distinct style during years of working as a stylist and art director before turning to photography. In her studio/prop shop, every shoot takes a fresh approach, from concept to execution.

She brings a mixture of wit, patience and passion to a range of subjects, with equal focus on technical ability. Whether shooting in or out of the studio, it is the collaboration and the pre-production that make each project.

"The rest is magic."

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