Hamburg: Holger Wild

'Character. Strong.' This is the title of the current Mercedes GLK campaign shot in New York City in September 2011. From streets with real stories to tell - paved, tarred, repaired and rough - all ingredients were available to make the GLK shine as a great character actor.

Holger Wild photographed the campaign for Jung von Matt, Hamburg. He staged the scenes with starkly cast shadows that required meticulous timing. CD Tilmann Gossner (campaign), Andreas Ottensmeyer (catalogue), and AD Roman Mitterer were the creatives involved in the project. The shoot was produced by Tim Michel and Volker Dencks.

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