London: Richard Parsons

Richard Parsons is a London-based photographer specialising in automotive and lifestyle work mainly on location, working for both editorial and advertising clients.

He works with great locations and combines creative photography with both naturally available and man-made lighting. Possessing a solid grounding in traditional film techniques, Richard is also fully aware of new technology and embraces the use of high-end retouching to enhance the creative process.

Richard still gets the adrenaline rush even after over 18 years working in the industry when, as he describes, “you know the shoot is working well and the final result is going to be just what you had in your mind”.

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