: John DK

Californian photographer John DK is based in Barcelona and over the past 7 years has worked on projects for clients such as Mercedes, Ford, Honda, Peugeot, Citroën, Nissan, Toyota and Seat in Europe and North America.

He is known for taking a hands-on approach to the photographic process - from going on location scouting and casting to overseeing the retouching.

'Photographing cars is really about two important dynamics; first, it's critical to represent the shapes, volumes and aspects of the car as best as possible. Secondly, it's about communicating emotion, feeling or a concept through location and props or talent and lighting', says John describing his image-making philosophy.

Tag your comment using @productionparadise to share with us!