FASHION & BEAUTY PHOTOGRAPHY May 2011

Sao Paulo: Paulo Vainer

Paulo Vainer began his career in 1978 as an assistant to photographer Bob Wolfenson. In 1981 he went to New York City to work with Steve Bronstein, and upon returning to Brazil he assisted photographer Andreas Heiniger before starting his own career as a photographer at Abril Publishing House Studios. In 1990, Paulo set up his own studio and has since worked to become one of the leading fashion and advertising photographers in Brazil.

Simultaneously, in 1991 he began working as a DOP with directors Ricardo Van Steen, Walter Salles and Andrucha Waddington. With this valuable experience, Paulo quickly began his career as a film director, working for major ad agencies throughout Brazil.

In 2004 he launched his first feature as a DOP, 'Noel - O Poeta da Vila' (Ricardo Van Steen). Alongside his commercial work, Paulo has taken part in several collective and solo exhibitions at MASP, Galeria Luiza Strina and Galeria Vermelho.

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