New York: Jens Johnson

"I don’t take pictures. I create them. My goal is to capture the true essence of a subject, and this requires an extensive understanding of the product, its appeal, and what makes it distinctive. That’s why I thoroughly research and immerse myself in each brand I shoot. I consider every last detail before even picking up my camera. These considerations also guide my selection of support crew - prop stylists, food stylists, set builders, effects rigger - and lighting design.

The result: images that capture style, inspiration and character.

I’ve specialized in product, food and beverage photography and video production for over 20 years now, assisting many iconic brands in distinguishing themselves with compelling imagery. As you will see in my online portfolio, I’m truly inspired by the way liquids move, and how food (when photographed correctly) has an artistic quality to it."

Clients include Pepsi, Coke, Lipton, Ocean Spray, Johnnie Walker, Smirnoff, Tanqueray, Grey Goose, Bacardi, Absolut, Jameson, Guinness, Jose Cuervo, Red Stripe, Rolling Rock, Lever, Lancome, Mac, Hugo Boss, Davidoff and many more.

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