GLOBAL ADVERTISING PHOTOGRAPHY Feb 2014

"Every picture is a new story to tell"

With this in mind, Dutch-based photographer Marcel Briaire approaches every new assignment as a new story. For each project he looks at which mix of techniques (lighting, camera use, post-production) best suits the picture. "I don't like to repeat the same 'trick' each time, and this way I keep it fresh," he says.

Wherever he can he incorporate his love for the stylish 1940-50s in his work, Marcel's eye for detail and finish always shows.