GLOBAL ADVERTISING PHOTOGRAPHY + MOTION Nov 2015

Mexico City: Erich Schimmelfennig

"The aesthetic of photography seeks to create narratives in defined contrasts and a personal style. It is to document in a sensitive way those moments planned previously in order to satisfy the needs of the project.

Since childhood, I’ve been involved in photography through my family, who were photographers, and later for the interest and enjoyment it gives me for people.

Images communicate messages with a variety of interpretations; for this reason it is important to transmit what we want to say in the best possible way. I like to know every detail of a production and to meet the client in person.

My style looks for personality and its details, with well-defined contrasts to satisfy the client. Each project is different and I adapt to its necessities with fresh ideas and cutting-edge proposals."

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