: Paul Freeman - London [UK]

Paul Freeman specialises in architecture and interiors.

Initially servicing architectural and editorial clients, his images have begun to win him advertising work. In 2007 he has worked on advertising and design agency projects for Ford, Bayer and clients in the private equity sector.

A long-time landscape photographer, Paul is sensitive to the subtle changes that natural lighting brings to a scene. Working with large format digital and with a full digital workflow has allowed him to control an image from concept to realisation while balancing natural and artificial lighting.

Nevertheless, for some images he prefers to use 5x4 and film as it has a quite different look from digital.

Paul says, 'my personal favourites are exteriors set in larger landscape contexts which include the human form'.

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