Miami: Jarmo Pohjaniemi

Jarmo Pohjaniemi was born in Finland before his family moved to Portugal when he was seven. It was there, amongst the chickens and cows of his family’s farm, that he first discovered photography. Barely more extravagant than a family portrait, nevertheless it sparked a passion for the immortality of still images that only grew.

Jarmo headed to Paris where he was signed by the top fashion agency. Travelling for the next 15 years, he worked in Milan, Tokyo, Los Angeles, New York, London, Miami, Helsinki and many more. With every shutter click exposing him to the world of photography, his love of the art grew more and more.

He took a giant leap by calling up a Playboy photo editor to tell him “I can do this better.” There was a brief silence on the line until the editor sternly and calmly replied “Shoot two girlfriends of yours, send me the film, and I’ll tell you how much you suck!” Jarmo took that as the chance of a lifetime and shot a couple hand-fulls of film that impressed the editor enough that the assignments just kept rolling in.

Jarmo continues to shoot for Playboy as well as fashion and advertising clients, with countless publication covers, pictorials, ad campaigns from around the world to his name.

Email or contact Jarmo on 305 510 3938.

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