Nestled in the heart of one of Manhattan's most charming areas, lies the answer to the shooting needs of discerning photographers: Primus - a quaint little location masquerading as a studio.
The studio was designed by two photographers who wanted a space that was part of the creative process, a location with all the amenities of a studio but without the price of renting an architect's loft.
It is classic downtown New York at its base: industrial metal doors, old world steel window shutters and 100-year-old maple floors with the history of the artists that used to haunt Soho. Every wall treatment, fixture and detail has been chosen for its unique look and flexibility. An equipment room and library of flats and backdrops are also available.
The amenities that make this place stand out from rental locations are all those of a full-service studio; freight elevator, air-conditioning, steamer, racks, fax, wi-fi, etc.
This is a space that that will keep re-inventing itself every time you point a camera at it.
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