PEOPLE & LIFESTYLE PHOTOGRAPHY Feb 2021

Matthew Joseph is a people-focussed advertising photographer and director based in London. Much of his work is lifestyle-based, and he is known for being able to capture ‘moments between moments’ - constantly striving for authenticity within the curated commercial world.

Since the world has gone into lockdown, Matthew has challenged himself to find creativity closer to home, rather than flying around the world every week! Despite the restrictions, 2020 was still a busy year - shooting new global campaigns for The North Face, an OOH billboard campaign for Tide Banking, the campaign for HIVE was released, and he won gold at the 2020 AOP Awards for his ‘Podo’ project. Alongside this, a few new personal projects are under way - both moving image and stills.

Some of that personal work is included in this Showcase, alongside some new lifestyle photography for outdoors lifestyle brand Glampify. 

"2021 has started with some optimism - we’re well used to living / working / shooting with Covid around now, productions are happening and the diary is starting to fill up. Here’s to another productive year!"