PEOPLE & LIFESTYLE PHOTOGRAPHY Sep 2009

: London: Lorentz Gullachsen

Lorentz Gullachsen recently shot cowboys, showgirls, mechanics, truck drivers, landscape gardeners, teachers and bookkeepers - and that was just in one day!

A busy mix of advertising campaigns, editorial commissions and personal projects has kept Lorentz busy over the last twelve months in the UK, as well as New Zealand, Italy and Spain. From his base in the heart of England he is well placed to get to most UK locations.

The photographer says, "It has been a tough year for everyone, but somehow I've been lucky and pragmatic about all aspects of production. It's great to stay in a five-star hotel, but there are great bed & breakfast places around too, so let's keep real location photography alive - stock shots are for wimps!"

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