PORTRAITURE & CELEBRITY Nov 2020

London: Lorentz Gullachsen

What a year it has been for Lorentz Gullachsen - he continues to work on the award-winning Marsh & Parsons brand campaign. This year’s portraits were shot in January 2020 and scheduled to run over the year, but something happened and the campaign was put on hold; and then, as soon as lockdown stopped, Gullachsen shot a new series of mask-wearing subjects to be relevant to the new normal that London and the world now faces.

It became obvious that the hospitality sector was struggling, so prompting Gullachsen to conceive and produce a ‘Welcome Back’ video for Shakespeare’s England tourist body featuring David Bradley and a selection of Warwickshire attractions.

Another poster campaign was shot for Seven Stones client, St John & St Elizabeth Hospital, and Lorentz said: “I have always enjoyed working with the healthcare and charity sector, so this was a great opportunity to photograph real subjects for a great cause”.

Finally, Gullachsen was shortlisted for the AOP awards for a portrait of an Extinction Rebellion activist Rev Tim Hewes.

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