London: Lorentz Gullachsen

After the success of his 'Best in Category - Advertising single image' in the AoP awards, Lorentz Gullachsen continues to produce new portraits for the Marsh & Parsons brand campaign, which has become part of the London landscape with great media exposure across the capital. A few of the recent portraits are featured in this Spotlight, with some interesting new concepts from the creatives behind the campaign.

Lorentz continues to shoot in a variety of styles, from medium format high production with his production team, to reportage-style natural portraits.

Working in the studio or on location, Lorentz is always aware of time: "I don't want the subject to get bored or agitated, I will keep shooting til I get the shot, but usually the image is captured early in the session, so if the subject has time restrictions I am sure I have something."

Lorentz is based in Stratford on Avon amd shoots across the UK.

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