New York: Coolife

16 years ago, artists Pauline Rochas and Carole Beaupré met and discovered  they shared a love of design, fine art, music, and photography. They also share a tendency toward perfectionism, refined taste, a wry sense of humour and a visual sensibility that centres on classic compositions and concepts that break boundaries. On the strength of that partnership, Coolife was born.

The pair founded their still life and beauty photography studio in 2000. Pioneers of state-of-the-art technology, they were among the first studios to offer digital photography exclusively.

Coolife has since built a roster of luxury brands and magazines, such as Shiseido, Smirnoff Vodka, Elizabeth Arden, Maestro Dobel Tequila, Koral Jeans Los Angeles, Grey Goose Vodka, Polo Ralph Lauren Fragrances, Estée Lauder, L'Oréal, Moët & Chandon, Origins, by Kilian Fragrances, T: The New York Times Style Magazine, Wired, Details and More, among others.

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