Milan: SIMEphoto - Professional Travel Photography

Professional creative photography is as important now as it has ever been. Like designers, professional photographers are motivated by the desire to create a work of admired permanence, and nurture the hope that some small piece of what they create will secure a place in the heart of the viewer.

That photography remains so popular is testament to this natural desire to immortalise vision.

SIMEphoto's job as an agency is to convince its clients that good photography, like good design, is worth paying for - not least because there has been a creative process involved in producing the images. Precious few of the greatest photographs are lucky accidents: good photography is no more a mechanical process than good design.

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