Joachim Fober works out of his studio in Cologne capturing both landscape and architecture pictures using large-format digital and analogue cameras. He experiments with new techniques and makes the best use of the digital medium.

In their 'museum version', his large-format pictures can measure as big as eight metres in width, but his strictly limited editions also come in sizes which clients and collectors can hang on more modestly-sized walls!

Joachim has developed a visual language capable of telling new stories. He continually works to refine a pictorial idiom; the stories he wants to tell, the feelings he conveys. This is clearly visible in his pictures.

Jo Fober is a Cologne-based photographer specialising in architecture, industry and fashion. Since his very early photographs his special perspective on architecture has been reflected in his work.

Choosing the sharpest viewpoint and perspective and combining these with the best light, Jo creates images of real clarity. He is fascinated by the sublime beauty of industrial sites and machines.

It is his intention to translate the ideas and visions of industrial clients, architects and interior designers into aestethic images. Jo's report work is based on client briefings and his understanding of the goals of the company’s campaign, while his fashion work is based on strong collaboration with Cologne-based designers.