Combining his passion for image making with an unrelenting obsession with all things mechanical, James Lipman’s unique photographic style has quickly become a favourite of prestigious brands such as Bentley, Ford, Mercedes-Benz, Porsche and Rolls-Royce.

In his enduring pursuit for realism and spontaneity in his images, James favours small, specialised crews and lightweight, modern equipment to ensure his productions remain energetic and always adaptive to the variable nature of working on location.