Seb Michel shoots high-end jewellery and watches as well as fashion and lifestyle.

Last season, Seb collaborated with leading brands including Vacheron Constantin, for whom he shot lifestyle images in his loft-studio in Lausanne.

He also shot the latest Alex Benlo watches collection and advertising campaign, as well as the new luxury sportswear brand KO Racer, created by Le Mans 24 Hours winner, Karim Ojjeh. Most of the pictures were set around a McLaren GT racing car brought into Seb’s studio for the shoot. Both clients were successful collaborations with Inox advertising agency.

Seb is convinced that photographers have become content creators. Following this idea, he started producing motion and is proud to present his first personal work, realised with model and dancer Alexia Giordano in collaboration with Repetto.

Visit his website or follow him on Instagram for updates.

Seb Michel is a Swiss photographer with over 18 years of experience. Working in fashion and beauty as well as jewellery and watches, he shoots for leading international brands such as Adler Jewelry, Chopard, Vacheron Constantin, Bomberg and l’Officiel.

Seb works from his own 250m² loft-studio and manages his post-production in-house to be able to control the entire process.

His passion for beauty and his love for light enable him to realise high-end creative pictures.

Visit his website for more information.

Seb Michel’s last season has been very exciting as he produced great jewellery and watch shoots for world renowned brands.

Seb produced the last Adler high jewellery catalogue with Dream-ON advertising agency in Paris. It was shot during two days in his studio next to Geneva.

The Swiss watchmaker Vacheron Constantin asked Seb to shoot two new watch collections: Les Heures Creatives high jewellery collection and the fashion inspired Elegance Sartoriale collection.

L'Officiel Switzerland published a high jewellery editorial. Seb worked on a colourful creative story with flowers, including famous jewellery brands: Piaget, Adler, Bulgari, Graff, De Grisogono, Cartier, Harry Winston, Van Cleef & Arpels.

Seb works in his new 200sq/m loft studio, including post-production area, keeping to produce creative high-end pictures with the best possible quality that watches and jewellery require.