Selmore's launch in Amsterdam earlier this year took the advertising world by surprise by bringing together some of Holland's most respected advertising talent from long-established agencies DDB, TBWA Campaign Company and JWT.

One of their first jobs was for broadband provider, Chello. One of their ads is a spoof called "Nine and a Half Minutes" which shows what Kim Basinger and Mickey Rourke would have done in that famous kitchen if they had been acting at broadband speed.