German Collins has developed a clear aesthetic in his fashion and beauty photography, ranging from beautiful studio shots to almost ethereal location stories that show his eye for lines and compositions - a portfolio that keeps expanding, with shots from around the world.

He is in the studio as much as he is on location, but what he enjoys the most is finding the best solutions to challenging commissions.

Clients include Replay Jeans, Brown Thomas, Peter Mark, Ford, Ogilvy and HSE, among others.