With 'The Guoman Collection', designer Aimee McWilliams shows an understanding of current art culture while simultaneously incorporating authentic craftsmanship and solid historical foundations. Aimee's aesthetic reaches beyond the perceived obsolescence of trendy clothing and re-establishes the value of timeless classics.

Commissioned to create this haute couture collection, the garments are as complex in cut as they are through embellishment. The garments are covered in handmade roses, sequins and embroidery to translate the individual style, character and history of the Guoman Hotels: The Charing Cross, The Cumberland, The Tower and The Royal Horseguards.