Seb Michel is proud to present his recent campaign for Baume & Mercier and its new watch range 'Iléa'.

With the client looking for a smooth harmony between all the competing elements, Seb shot both the product stills and the photos of the models.

The photographer not only sought feminine emotions from his models but also looked to evoke similar feelings from the flowers and watches appearing in the shots, so as to be able to blend them all into highly original compositions.