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Spotlight Magazine
Brian Riedel
Pennsylvania, USA
Brian Riedel is an architectural photographer based in Hazleton, Pennsylvania. He works across the Northeast and Mid-Atlantic, photographing for architects, designers, builders, and the trades that bring their projects to life.
His focus is on what a building was meant to be — the intent behind it, the work that went into making it real, and how the space is used once it is finished. He pays close attention to the details that often go unphotographed, like the terrazzo, the lighting, and the millwork, because those are usually what make a space feel finished.
His work moves from new commercial construction and historic renovation to hospitality interiors, corporate environments, and the trades-and-materials documentation that often goes unseen. Aerial and exterior perspectives, hotel and resort imagery, and professional headshots round out the practice.
Each project starts with a conversation — with the space, with the people who built it, and with the client who needs the images to work.
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Showcase Magazine
Ed Cunicelli
Advertising photographers
"Having spent almost 30 years photographing people, I’ve learned that my best work happens when I photograph people in their everyday lives, showing them as they truly are and in a way they appreciate being portrayed.
I often get to work in healthcare environments as well, documenting people with amazing skills using new technologies to help other people feel better. Knowing both sides of a larger global healthcare network has taught me a lot about how and when to photograph people.
Clients will look to me to portray real and accurate patient outcomes, capturing lifestyle moments that once seemed impossible."
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Spotlight Magazine
Ed Cunicelli
Philadelphia - NYC - Washington DC
"Having spent almost 30 years photographing people, I’ve learned that my best work happens when I photograph people in their everyday lives, showing them as they truly are and in a way they appreciate being portrayed.
I often get to work in healthcare environments as well, documenting people with amazing skills using new technologies to help other people feel better. Knowing both sides of a larger global healthcare network has taught me a lot about how and when to photograph people.
Clients will look to me to portray real and accurate patient outcomes, capturing lifestyle moments that once seemed impossible."
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Spotlight Magazine
Ed Cunicelli
Philadelphia - NYC - Washington DC
"Corporate and industrial photos can be exciting and I approach all of these assignments with straightforward, simple and engaging ideas which always start with the people who work there.
Solving problems usually involves keeping people relaxed in and around their work environment which can sometimes be uptight and overly controlled. Trying to avoid boring images in challenging lighting conditions and busy environments is where I like to go to work.
Realistic, pleasing photos are the key to making successful corporate photo content for any company of any size.
I have close to 30 years of experience working in friendly and not so friendly corporate and industrial locations. More of my work can be seen here."
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Spotlight Magazine
Matt Zugale
Philadelphia - New York
Matt Zugale is a portrait and documentary photographer specialising in corporate, industrial, and healthcare. His work focuses on builders, operators, and leaders. He captures moments that reflect the realities behind modern organisations.
Working from manufacturing floors and laboratories to board rooms and in the field, Matt creates imagery that organises chaos within complex, fast-moving settings. His approach emphasises humanity, and presence, connecting a brand’s purpose to the people who deliver it every day. Recent assignments include documenting production environments at Lavazza facilities, healthcare teams advancing cancer research at Weill Cornell Medicine, and a wide range of institutional teams across North America.
Based near Philadelphia and available worldwide, Matt has collaborated with organisations including GoFundMe, Burger King, Columbia University, Leukemia & Lymphoma Society, and Philadelphia Convention & Visitors Bureau. Available for corporate, industrial, healthcare, and editorial assignments. Photography for brands that operate in the real world.
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Showcase Magazine
Ed Cunicelli
Advertising photographers
Ed Cunicelli is a commercial and documentary photographer working in and around the United States.
"I try to keep things simple, honest, and as real as possible.
I spend a lot of time in the healthcare space, a circle of life and hope. Commercial, editorial, and documentary work included here has been used for national healthcare advertising, pharma patient stories, patient advocacy, and equal justice initiatives."
Ed was an American Photography 41 and Production Paradise Spotlight Awards finalist in 2025.
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Showcase Magazine
Matt Zugale
Portraiture & Documentary Photographers
Matt Zugale is a portrait and documentary photographer focused on people who work, build, create, and make tough decisions. His images find order, honesty, and authentic moments in the chaos of real environments.
From local artists at kids’ summer programs to fund managers in global financial districts; from factory floors at Lavazza to doctors working toward cancer breakthroughs at Weill-Cornell, Matt photographs people where the stakes are real. His portraits don’t smooth things over—they ground brands to the people and places that actually drive their purpose.
Based near Philadelphia and available worldwide, Matt has collaborated with GoFundMe, Burger King, Columbia University, the Leukemia and Lymphoma Society, the Philadelphia Convention & Visitors Bureau, and others.
"If you need imagery that feels lived-in and portraits with resolve, that are intentional and human, let’s get to work."
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Spotlight Magazine
Matt Zugale
Philadelphia - New York
Built carefully. Shot deliberately: Matt Zugale is a still-life photographer based near Philadelphia, focused on precision, control, and refined visual storytelling. His work emphasises composition, light, and materials—crafted to elevate products without excess.
Each image is built with purpose and shaped by its use across campaigns, platforms, and time. Matt prioritises the client’s needs to ensure every detail serves the brand, resulting in imagery that feels considered, consistent, and confident.
Matt works with clients both nationally and internationally, including Coach, Stuart Weitzman, Vince, and Estrella Jalisco.
For still life photography with clarity and intention, connect with Matt. View selected work at mzstills.com, follow him on Instagram or get in touch.
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Spotlight Magazine
Ed Cunicelli
Philadelphia - NYC - Washington DC
"Photography is a visual storytelling medium, so learning about subjects —who they are, what’s important to them, their surroundings is an important part of my practice. I believe that photographing someone is a way of communicating with them and about them.
I am relatable, responsive, and accessible, but also relentless in my pursuit of the right shot. I produce images that are rich, creative, complex and genuine and I’m always focused on my clients’ goals.
I would welcome an opportunity to work with you."
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Spotlight Magazine
Ed Cunicelli
Philadelphia - NYC - Washington DC
"For over 30 years, I’ve been based in the Greater Philadelphia area, working comfortably both on location and in studio settings. Whether it’s a one-on-one portrait or a large-scale production, I bring enthusiasm and experience to every shoot. I love the collaborative nature of commercial and editorial photography and have been fortunate to work with many talented designers, art directors and editors — all of whom have helped shape my craft.
Photography is about visual storytelling. Learning about the person — who they are, what matters to them, their environment — is central to my approach. I see photography as a conversation, both with and about the subject.
I’ve long been drawn to the work of Andrew Wyeth. A childhood book featuring Wind from the Sea left a lasting impression with its muted tones and haunting sense of longing. Photographing the Wyeth family and visiting their studios has been a profound experience.
A long-term project has involved working with Indigenous communities across the North and Southwest — work that has deeply enriched my life. I’m committed, collaborative and focused — and would welcome the chance to work with you."