NEW YORK ISSUE 48 > Project M showcase Magazine Apr 2006
New York
creativity
Project M
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Client: springer publishing company
Art Director: mario geissler, project m
producer: nina froriep, clockwise productions
programer: steve ditmer
Creating a new logo was the first step for Project M in giving Springer Publishing Company a ‘facelift’. Derived from the founder’s last name (‘Springer’ is German and it means ‘jumper’), Project M created a new eye-catching icon that is contemporary and friendly, therefore making the company look more personal while reflecting their vision for the future.
Founded in 1950 by Bernhard Springer, SP established themselves
as a leader in nursing and medical books, without ever giving any
thought to Corporate Identity. After their acquisition by Mannheim
Holding, LLC, management recognized the need to update the
company's image and establish a presence on the Web.
The design of the web site (www.springerpub.com) is totally
database-driven, making it extremely easy for the staff of SP to
update and maintain their complete library of books and every
element.
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