"'How large will your crew be?' 'Just two', I replied.

This exchange was during a meeting with a global industrial company marketing department – the answer: myself and my assistant, no more. If you want genuine images of your front-line employees working on-site, we cannot walk in with a producer, multiple assistants and stylists. That option works wonderfully with models or people used to being photographed, but for sincere images of everyday workers, it needs to be a conversation. A conversation between me and the individual, that’s it.

Same with healthcare patients – they cannot feel like the shoot is just another medical scan. We are there to see them, as people, real people.

Based in the San Francisco area, I have been an award winning storyteller for over 30 years."