Josep Maria Roca specialises in advertising, food and people photography. His studio and digital retouching department are both situated in the centre of Barcelona.

His work has won numerous awards, both in photography and for advertising graphics, at some of the most important international festivals (Cannes, London, New York, Fiap, Lux, Laus and Best Pack).

Clients include Danone, Nescafé, Eat Out, Rana, Frigo, Cola Cao, Camy, Chupa Chups and Gallina Blanca, among many others.