London: Sam Robinson

"2014 has started with a bang, I have acquired a fantastic new studio, travelled to some amazing places, and worked for some great clients including Adidas, Jamie Oliver, Mothercare, Qatar Airways, Dell, Cancer Research, Huawei, Keurig and DM.

My photography is about honesty. It’s about seeing colours, characters, moments, people, personalities and stories. It’s about fun, friendship and feelings. I work in stills and moving image to create visual narratives that are authentic and intriguing, and am lucky enough to work all over the world.

My approach to film and stills is to create the same relaxed fun environment; I get the best from people when they are happy so I do my best to make them happy. Relaxed, calm and fun sets help me to capture honest moments. On set with me and my team there will be music, there will be laughter, and there will always be amazingly professional, hardworking people who work with a smile."

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