Michael Heinsen
Michael Heinsen
Siemens Home Appliances unveiled a new brand identity in 2018 and recently refined it in a global brand re-shape. Michael Heinsen created the visual identity for both campaigns. Photography was done at Vogelsänger Studios in Munich.
Within a free production in Los Angeles, Michael tried new techniques for a special image appearance. Distinctive color shifts and reflections were the result. Have a look in this Showcase.