Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way — as agents and one-stop production house.

Which means: we know the industry, we know the artists, we know where and how they match. This adds up to: Better deals, better results. For everybody.

UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that:

Artist management means supporting individual and sustainable growth.

A wide creative range and a positive, personal work environment is what we get out of it. What you get out of it?

Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency.

Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.