Lorentz Gullachsen

Lorentz Gullachsen   advertising photographers

After time out to gain an MA at BIAD in VisCom, Lorentz Gullachsen is back with a new website and direction. Known for his landscapes and automotive work, he has now returned to his first love of shooting people on location.

With new bases in London, the Cotswolds and Spain, Lorentz has been developing a new approach to portraits. Shooting high-end digital, he produces panoramic files that can be used for very high-resolution prints. They can be cropped for many formats, especially web-based requirements. Lorentz also shoots moving images.

Recent commissions include lifestyle shoots for a major healthcare client, trading and corporate commissions.

Lorentz Gullachsen   advertising photographers

"Lorentz Gullachsen shoots Cowboy wins prize and leaves."

Lorentz recently won the West Midlands Open Art Prize at Birmingham Art Gallery, with a portrait from his series entitled 'In the American West Midlands'.

He has left his Teme Valley base to return closer to London, now finding himself in the North Cotswolds.

Shooting for Guide Dogs, Canon, Nissan and a range of healthcare clients, he also continues to work on an extensive landscape project in Wales. For once, however, lack of rain stopped shooting. "British weather, you can never rely on it!"

Lorentz Gullachsen   advertising photographers

"Consume less or the planet dies. Consume more or the economy dies."

Lorentz Gullachsen has been working on a personal project entitled 'Off Your Trolley'.

"Photography is a powerful tool," says Lorentz. "It may even help to save our world. We need to question how much we consume or waste. I don't have the answers, but I may have some of the questions."

The photographer also recently shot travel editorials in Wales and completed a short film which is currently in post production.

Lorentz Gullachsen   advertising photographers

Lorentz Gullachsen recently shot healthcare projects in Ronda, near Seville. In the UK, he has been shooting lifestyle commissions and personal projects.

"The harsh winter has produced a great spring and the green shoots of recovery seem to be showing. Positive photography is the way forward; there is too much 'gloom & doom', so let's bring sunshine into the campaigns. There's a great summer ahead!"

Personal projects: Cheltenham Festival, St. George's Day, Walking.

Lorentz Gullachsen   advertising photographers

A few more Air Miles have been collected by Lorentz Gullachsen following a recent project that took the photographer to New Zealand to shoot a campaign for O2 Mobile with Archibald Ingall Stretton, London.

Other work has included a Caterpillar campaign shot in Tuscany for Y&R, Geneva, and an editorial for 'The Rotarian' shot at Ironbridge in Shropshire.

Lorentz is currently shooting in Spain and will return to the UK to shoot in Birmingham.