buenos aires Aug 2007

Leo Burnett (MX) and Phillip Morris entrusted Red Creek Productions and Urko Suaya with the latest re-vamping of the classic Benson & Hedges advertising campaign.

Shot between Buenos Aires and Villa La Angostura in the beautiful Patagonia region, the campaign captures the high-rolling lifestyle proposed by the brand while bringing it firmly into the 21st century.

Filmic is a Buenos Aires-based production company that works throughout Argentina. Specialising in filming for advertising campaigns, they also provide production services.

Filmic has worked for brands such as Ford, Coca Cola, and Lever amongst others. Recent projects include Logan for Renault, Padres for Sprite, and Cremas for Veet.

Cinetauro was founded in 1979 and has since become one of the major advertising production houses, with over 1700 spots produced for local and international clients.

Among an extensive client list are J.Walter Thompson (Unilever) Vega Olmos Ponce APL (Coca-Cola) Grey Worldwide (Ford Motors) Ogilvy & Group (Quaker Oats), Bozzel Vazquez (Danone) Lautrec - Euro Bates (Visa) and Aura (PepsiCo).

Producer Gustavo Bonifetto says, "We take on every project as if it were our own, and our customers feel like we are part of their team."

ClickStudios covers all stages of the professional photographic process - from the creation of visual campaigns to talent casting, pre-production, location scouting and other production services - to ensure a consistently high level of quality.

The company has an 87m2 photographic studio enabling it to handle full-scale world-class productions.

Clients include Falabella, RBK, Savile Row, Neon-Decathlon, Nexium-Spotty Dog, Candela-Telefonica de España, Telecom, POL­KA, Landia, Leo Burnett, Elle, Para Ti, Man, Sensation Du Temps, Ocean Drive and Harper's Bazaar.

The Art Department is the division through which CIVILES MANAGEMENT represents photographers, stylists, fashion producers, graphic designers and hair/make-up artists, with the intention of supporting client requirements throughout their graphic campaigns and productions.

Their client portfolio includes brands such as Mastercard, Lycra, Jack Daniels and Camel, amongst others.

Victor Wolf is a photographer based in Buenos Aires. He specialises in fashion, beauty and advertising photography, drawing on his experiences in cinema to create unique lighting environments.

Photographer: Victor Wolf
Client: Viamo Shoes
Model: Shilene Naatz
Make-up & Hair: Fernando Arechaga
Digital Post Production: Joakin Fargas

Over the years, Buenos Aires-born Ale Burset has photographed for clients including Reebok, VW, Chevrolet, Phillip Morris, Converse, Adidas, Ford, Chandon, Energizer and Quaker, among others. His most recent jobs have been for Nike, Greenpeace, Clorox, Hospital Aleman, Osteoporosis and Vectra.

Working internationally, the photographer spreads his time between Argentina, North America, Mexico and Europe.

In Spain, he is represented by AProductions and in the USA by Denise Stewart.

A cultured and refined artist who loves to go on travels and record them through colour has created a summer house on the shores of a lagoon and filled it with unique objects - Amaltea, a simple yet sophisticated pavilion of European inspiration.

Virginia Del Giudice went through Joaquin Molina's house with her camera and wrote the text for 'Memory Bank', which was used as the cover story for the August edition of The World of Interiors.

Antonella Arismendi's creativity and cutting edge style is known to produce striking images with a sleek sense of aesthetics, composition and colour.

She recently had work commissioned by several well-known clients and magazines associated with the fashion and advertising industry, including Rolling Stone, FTV, Brando, Daimler Chrysler and DMode Magazine.

Monteverde Models is dedicated to satisfying the needs of both the national and international advertising market. The company started in 2001 as a new proposition in the national arena due to the quantity and variety of un-represented talent.

Today the agency is characterised by its prompt and effective response to client needs as well as its marked growth within the sector.

The colour shots shown here are by photographer Gonzalo Lauda for the Cross Jeans campaign in Poland. Models are Delia Espinola, Martin Crespo, Tomas Anzalone, Rodrigo Gregoire, Tomas Decurgez, Rosa Marco and Norberto Arcusin.

The black and white photos are from the Gonzalo Engel and Verónica Urien Studio and were commissioned for Watt Magazine. Models featured are Noelia Las Heras, Adriana Jescheke and Jorge Laclau.

In July the company worked with Nivea worldwide, Coca-Cola Latin America, Laguer Beed Mexico, Sony Latin America, Fruit of the Loom USA, and Wella Eastern Europe.

Ricardo Piñeiro is considered amongst the pioneers of the Buenos Aires modelling industry.

They represent many top models including Maria Jaqueline Antón, Lara Bernasconi, Andrea Bolatti, Maria Cecilia Bonelli, Jimena Buttigliengo, Soledad Fandiño, Paula Peralta, Emilia Iannetta, Stephanie Demmer, and Loli Lopez, as well as other important names in the industry.

The agency aims to consolidate its international reputation for the quality of its fashion and advertising models, supporting talent for the film industry, TV such as FTV Sexies, fashion shows, beauty and modelling contests.

South American Models is an agency that manages its models in a unique way in order to meet the needs of the market.

The company has four divisions:

• SAM - Models who work internationally both on the catwalk and as the image for major brands.
• SEXIER - Commercial models who work with global brands and products.
• BRAZILIAN - Models selected exclusively 'on stage', before they move on the world's top catwalks.
• MAN - Male models, each with their own distinct style to cover client requirements.

Pink Models Management is an exclusive agency based in Buenos Aires that has been booking for national and international clients since 1998.

The company is proud of its elite group of models who receive regular training to deal with all aspects of today's demanding fashion business.

Remaining an elite agency with state-of-the-art services, the strong one-to-one relationship they build between models and clients is a key factor in the continued success of the company.

Zoo Films is an animal model agency, providing all kinds of animals to the film, television, and advertising industries, as well as for special events.

With over 20 years experience in managing animals, the agency can supply elephants, tigers, insects, dogs, cats, reptiles - indeed, every type of animal!

The company has broad experience in media, having worked on over 1000 ads, 60 feature films and hundreds of television shows and video clips. The company also offers animal direction services for productions.

Visit the website for more information and some great photos.

The Faena Hotel + Universe is housed within the El Porteño Building, a historic seven-storey former granary standing in the heart of the Faena Art District and overlooking the shores of the River Plate.

The Universe covers the building's entire ground floor, where decadent Edwardian elegance meets country chic. The 108 rooms can be described as mid-century-classical meets modern-contemporary. They are based on white Empire furnishings embedded in modern environments with cut-glass mirrors. Whether facing the city skyline or the nearby ecological reserve and the River Plate, every room comes with a stunningly unique view.

The Spa is spacious and follows the rounded forms of the original silos to unique effect. It also houses Turkish Hammam baths and a state-of-the-art gym, body culture room, an aerobics space and Zen area.