buenos aires Dec 2007

Red Creek was recently commissioned to produce the latest extravaganza for Lotus. Known for high-adrenaline spots, the client wanted to 'up the stakes', challenging director John Perez and still photographer Urko Suaya to increase the glamour without losing the active, action-oriented image the brand has cultivated so successfully.

It took two trains, two helicopters, several stunt doubles and 60 miles of track to deliver both the agency's and client's vision.

Check out the case study site for all the background information.

A new crop of talented directors recently joined the expanding Aguirre Films production company roster:

• Gustavo Kaplan just arrived from Chile and is currently producing the 'Teen Idol' Alka Seltzer commercial for BBDO, Guatemala.
• Hernan Enriquez travelled far to make 'Family' for Presto, Colombia. Without even unpacking his bags he completed a Tersuave campaign and shot an infomercial for the Banco de Chaco.
• Diego Pernia continues to shoot significant work for the Mexican market.
• Hernan Castellanos, staff director, plans to shoot several commercials with Spiral, Aguirre Films' partner company in Colombia.

So Chic is a production company that provides high quality production services for advertising, music videos and still photography.

Created by a group of experienced Argentinean and Spanish producers So Chic has provided high quality services to clients all over the world. The company works with major advertising agencies, not only in Argentina but from Europe and the USA.

Based in Buenos Aires and with offices also in Montevideo, Uruguay, So Chic can facilitate every stage of the production process. Its local and international know-how, truly multicultural crews and extensive knowledge of technological processes make So Chic one of the most efficient production companies for the international market.

Founded in 2005 by Director Armando Bo and Executive Producer Patricio Alvarez Casado, Rebolucion has produced most of Latin America's recent award-winning commercials and a large selection of the world's most remarkable international festivals.

The creative team at Rebolucion is unprecedented, working in both the local and international markets to achieve maximum production value. Working with its own directors, the company also welcomes outside film makers and producers from around the world to contribute to its excellent advertising and film production reputation.

In this Showcase we show some of Rebolution's latest projects, amongst them the multi award-winning Nike 'Surgery' commercial for Madre (Buenos Aires), directed by Luciano Podcaminsky. The music was composed by Gustavo Santaolalla and Adrián Sosa.

AM was one of the first still photography production companies to be established in Buenos Aires. Over the last 9 years the company has developed a tailor-made and creative service that has reached both international and local clients.

International photographers Greg Sorensen and Adrian Samson recently shot using AM's services.

Recent projects include Redwood catalogues (London), Hornitos tequila (Mexico), Nike (Argentina), Banco Comafi, Armor All (Mexico), and a worldwide campaign for Sanofi.

The company's website is offered as a useful tool, especially for newcomers to Buenos Aires.

Estilo-3D is a 3D CGI production company based in Buenos Aires. In three years of operation the company has made over 100 print advertising campaigns for major agencies in Argentina and America, including Vegaolmosponce, Euro RSCG, DDB, DraftFCB, McCann, La Comunidad, Santo, Wunderman and Dentsu.

Clients have included: VW, Toyota, Corvette, Ford, Coca-Cola, LoJack, HSBC, Mini Cooper, Dove and Nissan.

Estilo-3D specialises in 3D design and production for objects, products, locations, cars, and characters, as well as post-production techniques for advertising, photography, animation and interactive industries.

With its dedicated team of specialist art directors, graphic and industrial designers all searching constantly for the latest techniques and developing new communication solutions, the company's creative visual approach has made it an interesting option in the international advertising market.

ClickStudios covers all stages of the professional photographic process, from the creation of visual campaigns to talent-casting, pre-production, location-scouting and other production services that ensure a consistently high level of quality.

The company has an 87m2 photo studio that enables it to handle world-class productions.

Clients include SONY, Falabella, RBK, Savile Row, Neon-Decathlon, Nexium-Spotty Dog, Candela-Telefonica de España, Telecom, Oyster, Claxon, POL-KA, Landia, Leo Burnett, Trebejos Films, Clarin, Elle, Para Ti, Man, Sensation Du Temps, Ocean Drive and Harper's Bazaar.

Civiles Management's Art Department is reaching the end of its first year after a series of successful campaigns.

• Photographer Pablo Franco spent 15 days with his entire team in Paris shooting for Nike. Back home in Buenos Aires, and in conjunction with Furia design studio, they built a super-cinema-set complete with rails and cars for a shoot with Converse.
• After many years of work photographer Gustavo Di Mario edited his first book 'Potrero': 128 pages that tell the visual tale of traditional football fields with a prologue by Diego Maradona. He also shot album covers and artwork for Latin music stars Julieta Venegas and Dante Spinetta.
• Mexico-based photographer Ramiro Chaves spent time in Argentina to finish his project 'Miramar', a good excuse to toast New Year with his family in Cordoba.

Civiles Management wish to say "Thanks, and Happy New Year" to all involved with the company's success.

Chino Zavalia is an Argentine photographer with 20 years of experience in fashion and advertising. He has worked for international publications including Elle and Cosmopolitan and has produced for many top domestic editorials.

He has a lot of experience shooting in L.A. Hawaii, Italy, Spain, and Thailand, as well as in many important cities around the world.

The photographer has worked with brands such as Levi's, Sheraton Worldwide, Beet, Vitamina, and John Cook. His in house production services are suitable for any project.

He has a wide range as a photographer and is available for studio or location work as well as domestic or foreign productions.

With its own production crew, graphic designers, art directors, and stage designers, the company aims to create production ideas that fully satisfy the imagination of its clients.

Gaby Herbstein has exhibited her work across a range of Argentinean Museums as well as in prestigious contemporary art galleries in the US city of Miami. She was elected by the Argentinean Consulate in Miami to represent Argentina at an International Book Fair.

Studio Gaby Herbstein + Visual Communications has 20 years of experience in photo production for national and international clients such as L'Oreal, Garnier, Procter & Gamble, Falabella, Almacenes Paris, Canada Dry and Telcel.

Virginia Del Giudice has a very sensitive eye for using natural light to photograph stills and interiors. Working with film on both medium and large format cameras, her incredibly detailed slides are recognised for the particular colour treatment they employ.

Working as a freelancer from Argentina, Virginia has been commissioned by some of the best magazines around the world, including Vogue, Elle Deco, Interiors, and AD. She has also featured in a large selection of interiors and architecture books.

The photos in this Showcase come from a story about Santa Cándida, a house dating from the 1840's that belonged to the first Argentinian president General Urquiza.

For the past 10 years Fabris Fotografia has been delivering state-of-the-art images to both the local and international advertising industries.

Campaigns have included: Rexona, Axe, Sony, Levi´s, Ford, Panasonic, and many others.

With representation in New York, Mexico and Europe, and on-location shooting throughout the South American continent, the company's goal is to "always  deliver more than is expected".

Ledesma Millennium is one of the most prestigious photographic, retouching and production studios in Argentina. Its main objective is to create sensations through photography with continuous innovation and creativity. The post production department is of global standard with two Mac retouching stations.

Facilities include a studio of 500sq metres and a 15m x 15m gallery, with working distance of 28m that enables car photography and set building. A height of 9m allows numerous production possibilities, and includes a motorised screen of 8m x 6m with a PHASE ONE digital back of 39 mega pixels for Sinar or Hasselblad. The company also offers flash equipment of 30 heads with 30,000 Watts power.

Ledesma Millennium has worked in Madrid, Sao Paulo and Mexico (DF), shooting and retouching on location. Clients have included: Unilever, Toyota, Ford, Coca Cola, Peugeot, and Citroen.

Ricardo Piñeiro is considered amongst the pioneers of the Buenos Aires modelling industry.

The agency represents many top models, including Priscila Prette, Lara Bernasconi, Andrea Bolatti, Maria Cecilia Bonelli, Jimena Buttigliengo, Soledad Fandiño, Paula Peralta, Emilia Iannetta, Stephanie Demmer, Loli Lopez, Ines Pujol, and Magli Montoro, as well as many other important names in the industry.

The company aims to consolidate a growing international reputation for the quality of its fashion and advertising models by supporting talent for the film industry, TV such as FTV Sexies, fashion shows, beauty and modelling contests.

Monteverde Models finishes 2007 after seeing immense growth in its customer services. The company's work has attracted increasing business, bringing a wider client base interested in working with the agency's talent.

Recent projects include a worldwide catalogue for Skoda, a global commercial 'Malibu', Mennem deodorant in France, Orange in Spain, Nike in the U.S.A and Canada, and Häagen Dazs in Latin America.

Monteverde Models would like to pass on its very best wishes for Christmas and the New Year.