Coelho is real-life corporate and advertising photographer with a passion for revealing and interpreting brand stories – making them relevant to people’s lives. In the last 22 years he has photographed in 25 countries and created award-winning work for brands such as United Airlines, Honda, Toyota, HBO, Wells Fargo Bank, Unilever, UCLA, YMCA, and Stevie Wonder´s Foundation.

In one of his recent projects, he travelled more than 125,000 miles visiting 15 countries in six continents to develop a worldwide image bank produced exclusively for Vale – the second largest mining company in the world – and reveal its positive period and the globalization of its activities.

He is also working on a personal project called Insideout where he’ll look deep inside ordinary people and institutions to discover their extraordinary stories that are making their communities and the world a better place.

"Every brand has stories to tell. Revealing and interpreting those stories - making them relevant to our everyday lives - is our job. Our process starts with a concept and we choose to immerse ourselves deeply, intuitively and as invisibly as possible in the theme in order to reveal the unexpected connections between people's lives."

Over the past three decades, Marcelo Coelho has travelled to 25 countries, working with ad agencies, branding and design firms for clients such as United Airlines, Honda, Toyota, HBO, Wells Fargo Bank, Unilever, UCLA, Embraer, Vale and The Government of Rio de Janeiro, among many others.

"Every brand has stories to tell. Revealing and interpreting those stories, making them relevant to everyday life is our job. Our process is simple: a concept, a theme and an intuitive visual interpretation of it. To reveal the unexpected connections between our lives, we choose to immerse ourselves deeply and as invisibly as possible in the theme."

Over the past three decades, Marcelo Coelho has been recognised in the institutional, corporate and advertising fields by his real-life style of photography. Based in Belo Horizonte (Brazil) and Los Angeles (CA) he has travelled to 22 countries, working with major ad agencies, branding and design offices for clients such as United Airlines, Honda, Toyota, HBO, Wells Fargo Bank, Unilever, UCLA, The Los Angeles Times, J.D. Edwards, Embraer, Vale and The Government of Rio de Janeiro, among many others.