Over the last year, Jeffrey Carlson has been immersed in dynamic projects. Alongside capturing captivating stills campaigns, he has delved into the realm of directing. Among the standout achievements in the past 12 months include capturing the Canadian launch campaign of the Lexus TX, directing an exhilarating spot for Lexus F-Sport, and curating an image library that amplifies a multicultural representation for Cadillac.

In recent years, Jeffrey embarked on a transformation of his visual style. He adeptly transferred his profound expertise in studio lighting to outdoor settings, swiftly establishing himself as a leading force in the automotive domain.

His growing prowess has attracted top-tier clients such as Cadillac, Chevrolet, GMC, Lexus, and Volkswagen.

Jeffrey Carlson is a Toronto-based photographer and director that specialises in automotive and lifestyle work.

He recently shot the launch campaign for the Lexus TX 500h and directed a spot for Lexus featuring the F-Sport lineup.

Based in Toronto, Canada, Jeffrey Carlson is a highly accomplished commercial photographer and director. He shares his home with his wife Tara, their son Rhys, and their beloved Texas Heeler companion named Lemon.

Jeffrey's grounded nature and exceptional technical expertise inspire confidence in every production he takes on. From the initial stages of planning to the final delivery, he thrives on collaborative work with creative teams, always striving to surpass the expectations of his clients.

What fuels Jeffrey's passion is his ability to bring together multidisciplinary crews, blending their diverse talents to produce breathtaking content across various platforms. Whether it's still photography, video production, or exploring emerging media formats, Jeffrey's expertise shines through, consistently delivering results that captivate and engage audiences.

Jeffrey Carlson is a commercial photographer and director based out of Toronto, Canada, where he lives with his wife Tara, his son Rhys and their Texas Heeler, Lemon.

With his down-to-earth demeanor and exceptional technical skills, Jeffrey instills a sense of confidence in every production he undertakes. From the initial planning phases to the final delivery, he thrives on collaborative work with creative teams, constantly striving to exceed client expectations.

Jeffrey's passion lies in incorporating multidisciplinary crews to create breathtaking content across various platforms, including still photography, video production, and emerging media formats. By harnessing the diverse talents of these teams, he consistently delivers stunning results that captivate audiences.

Jeffrey Carlson is a commercial photographer and director based out of Toronto, Canada, where he lives with his wife Tara, his son Rhys and their Texas Heeler, Lemon.

Whether in the studio or on location, Jeffrey's down to earth approach and strong technical expertise gives any production a sense of confidence. From the planning stages of a project to the final delivery, Jeffrey enjoys collaborating with creative teams to surpass client expectations.

Jeffrey loves incorporating multidisciplinary crews to deliver stunning content for still, video and new media platforms.