While John Akerman Özgüç studied neuropsychology, he focused on audiovisual art. He interned at a leading Dutch video agency and was invited for an exclusive program on sound design for animation in Canada, thanks to his album.

As movies John scored reached Toronto International Film Festival and an activist movie clip came on Canadian national television, things started to move fast. His eye for the beauty of nature made him the choice of travel agents and tour operators in Latin America and Turkey for video and photography. He did reports for Travel Atelier, Turkey's travel partner of the BBC, and a historic tour through the chambers of Karel V Grand Hotel in Utrecht.