Joshua Rood studied photography at the Royal Academy of Fine Arts in the Hague and in Amsterdam. Taking photographs since the age of 14, he always knew what he wanted to do with his career.

The sincere responses in his subjects have become his trademark and have made his work remarkably emotionally contagious.

Pride, compassion, strength and realism are keywords that brands like Grazia, Lief Lifestyle, Runnersworld, de Consumentenbond, GezondNu and Bulaggi have already added to their visual stories through Joshua's portraits.