NOHO Productions » magazines
showcase magazine Oct 2008 new york issue 132
NOHO Productions rental studios photo & film
After a decade of hosting shoots for the world's leading still life photographers, Noho Productions has reinvented itself this year with the goal of simplifying the entire rental studio process. Among the changes are six fully equipped digital still life studios, and Noho's new all-inclusive flat rates.
Noho offers a choice of three billing options when renting one of its studios. The full package includes: studio rental, lighting/grip, camera system, digital back, digital workstation, supplies and a digital technician for one flat rate. The company also offers two less expensive options that exclude a digital technician and digital back if they aren't required. All options include full access to Noho's entire equipment room: "Kind of like an all-you-can-eat buffet."
spotlight magazine Apr 2006 new york rental studios
Think "still life" in New York, and Noho Productions comes to mind. For over 10 years, Noho has been working with an international clientele of still life photographers, and their 12 studios have also become popular among beauty, celebrity and portrait photographers.
Studio features include: absolute privacy, 12 foot high ceilings, blackout window shades, kitchens for food shoots, wireless internet access, as well as an iMac internet station in each studio. Their state-of-the-art digital department includes PhaseOne, Leaf Aptus, Canon, G5 workstations and complete digital capture packages.
One of the largest equipment rooms in New York, it includes: the Sinar P2 system, Schneider lenses, Hasselblad H1, Mamiya RZ, Foba camera stands, Profoto Pro7, Arri Fresnels, Dedolights, and Matthews Grip.
Noho's large stock of sets and supplies for still life, however, is what clearly sets their equipment room apart from others.