Pierre Rios is a commercial director and photographer based in Panama City. Originally from a tropical country, he studied film in New Zealand in 2007 and then polished his photography skills when he studied and worked alongside some of the best US photographers, such as sports photographer Tim Tadder, automotive photographer Easton Chang and food and beverages expert Rob Grim. 

After four years making shows for the Discovery Channel and several movies around the globe, he wanted to change into commercial work and found a gap to do it by creating his own production company.

His latest work includes commercial work for brands such as Fila, Nike, Subaru and Red Bull to name a few.

Demencia provides services for commercial and corporate films, TV productions (reports, documentaries, entertainment), web productions and photography services.

Camara equipment such as Red Scarlet, Red Gemini and Canon 5D Mkiv are available for rental, and also  Dji Ronin 2, Eazy Slider jib, Inovativ cart and more. Drone and Ronin 2 are also among their services.

Demencia's team has experience working in advertising, Latin American TV and they often work with American crews. They are experts in commercial photography, shooting fashion, sports, cars, products and portraits.

"We have the team for every shot, and we can help you fulfil the needs of your brand."

Latest work includes work for Subaru, Bath & BodyWorks, Miller Lite and many more.

Pierre Rios is a commercial director based in Panama City, during his 10-year career he's been the production manager for Discovery Channel shows 'Naked and Afraid', he then moved into a creative field as director and DP for commercial work.

Working with car brands such as Subaru and Nissan, he has developed a sense for a narrative that is evocative. Pierre is still learning and growing, he feels style is something you develop for a project and shouldn't be based on your likes but your ability to tell a story.