ROOFF is a world wide operating, Amsterdam-based production company with over 18 years of experience in producing photo shoots (commercial, fashion and projects) and film (commercials and videos).

"We emphasise speed and efficiency, without sacrificing craft."

ROOFF has produced for clients like Adidas, Karl Lagerfeld, ZARA, Tommy Hilfiger, Hunkemöller and Condé Nast amongst others.

"'Don’t drive and drink!' is what we always say, but are there moments when you need to?

I like to shoot cars and food, but people say that this is actually not really possible. Well judge for yourself if you like the shots you see. The fun factor in my work as a photographer is the biggest drive for me, and you can't do it all by yourself. That’s why having good people around you is so important. Having a good time with your team is even more fun.

Working for brands like Grolsch, Renault, Bacardi and KIA gives you a certain status, but working for less known brands can sometimes give you more enjoyment than any job you've ever dreamed of.

I do all my still photography in my small cosy studio in Amsterdam and for the bigger sets I rent a studio with everything we need and in the city we want to shoot."

"Nick is always eager to help and think along with his clients about great creative concepts that makes their story come to life."

Based in The Netherlands, Nick Franken is a Dutch photographer and retoucher who is known and appreciated for his surreal artistic eye. Nick always finds the extraordinary inside the ordinary by visualising the story behind every photo that he captures. His exceptional skills and the quality of his work gives life to those images and a visual treat for his clients. Commercial, advertising, sports and portrait are Nick's specialities, and he also has a wide range of experience in all kind of fields. 

"It's not just work, it is my way of life. I really enjoy making beautiful images with and from other people. I like creating bad-ass images! I'm inspired by music, life, sports, people, my beloved ones. I'm an optimist, someone that always sees a solution for everything. Everything can be done."

Amsterdam Production Services is The Netherland’s leading dedicated production service company. John Trapman, a Canadian living abroad in Holland, leads our ambitious team with over 20 years’ experience providing cost effective production for commercials, features, TV and photography.

"We believe there is a clear difference between “moonlighting” as a service company and being a service company producing in service of a client. Our only business is to focus on the needs of producers coming to shoot in a foreign environment."

“I cannot recommend John and his team more highly. Effortless, transparent, honest and good humoured; working with John was an absolute pleasure from start to finish. Amsterdam is a fabulous production centre, and John is a consummate professional with a wealth of experience.” Phil Barnes, UK Producer 76 LTD.

Welcome to Showcase Benelux, brought to you by Production Paradise. This issue features some of the leading photographers, directors, photo & film production companies, studios, services for photo and film production and equipment rental working out of Belgium, Netherlands and Luxembourg. 

More creative professionals and facilities for photographic and film production are available in our Amsterdam (Photo / Film) and Brussels (Photo / Film) directories.

Brands and publications including Suzuki, Oral-B, Strongbow, Raf Simons, Fiat, Coca-Cola, Komono, Wrangler, and VW among others, have trusted these professionals with their latest advertising campaigns and editorial shoots.

Be sure to catch our recommended events:

• Alec Soth – I Know How Furiously Your Heart Is Beating. The first museum exhibition of Soth's new series, consisting of portraits of remarkable people in their habitat, and still-lifes of their personal belongings. Until 6th December at Foam museum, Amsterdam.
• Major retrospective of Martine Frank's work, portraying her deep social commitment, fighting for women, the elderly, refugees and endangered communities worldwide. From 2nd of October to 21st of January 2021 at FoMu, Antwerp.

Our cover image was shot by Willy Vanderperre, production by Mindbox. 

Amsterdam Production Services is The Netherland’s leading dedicated production service company. John Trapman, a Canadian living abroad in Holland, leads our ambitious team with over 20 years’ experience providing cost effective production for commercials, features, TV and photography.

"We believe there is a clear difference between “moonlighting” as a service company and being a service company producing in service of a client. Our only business is to focus on the needs of producers coming to shoot in a foreign environment."

“I cannot recommend John and his team more highly. Effortless, transparent, honest and good humoured; working with John was an absolute pleasure from start to finish. Amsterdam is a fabulous production centre, and John is a consummate professional with a wealth of experience.” Phil Barnes, UK Producer 76 LTD.

Rooff is a full service production office for photography & film based in Amsterdam, working worldwide and offering premier production service to all aspects.

They arrange the production from the beginning to the end or just a part of it. Each project is executed with efficiency and care. Rooff is well known for being an office that works with the most professional crews.

The agency has been working with photographers and directors within ROOFF MNGMNT since 2016, but mainly helping others (agencies/brands/photographers and directors) on their projects.

Clients include Karl Lagerfeld, Tommy Hilfiger, Adidas, British Vogue, McGregor and many more.

Hans Verleur is a Dutch photographer based in the Amsterdam area. His style can be described as cinematographic, with an intuitive approach in which the light tells an important part of the story. He has a great eye for detail and it's his collaborative approach with his subjects which is the key to his work.

His assignments range from advertising to editorial, portraits and music. He has also been the photographer of choice for many corporate image bank productions where his storytelling and international production experience come together. His impressive international client list includes adidas, ABN AMRO, Cisco, Heineken, Orange, Ricoh, TenneT, Vodafone, and many more.

Hans has been interviewed for the Production Paradise blog.

"Nick is always eager to help and think along with his clients about great creative concepts that makes their story come to life."

Based in The Netherlands, Nick Franken is a Dutch photographer and retoucher who is known and appreciated for his surreal artistic eye. Nick always finds the extraordinary inside the ordinary by visualising the story behind every photo that he captures. His exceptional skills and the quality of his work gives life to those images and a visual treat for his clients. Commercial, advertising, sports and portrait are Nick's specialities, and he also has a wide range of experience in all kind of fields. 

"It's not just work, it is my way of life. I really enjoy making beautiful images with and from other people. I like creating bad-ass images! I'm inspired by music, life, sports, people, my beloved ones. I'm an optimist, someone that always sees a solution for everything. Everything can be done."

"My wife Lina is from Moscow and therefore I am interested in the Russian culture. Last year I started working on a book in which I show the life at the 'dacha'. These so called dachas are houses visited by Russians mostly during the weekends in summer. People just want to get away from Moscow and relax a bit. 

Most of these people work a lot too at the dacha. They grow their own vegetables in their gardens and green houses. A lot of these veggies will be put into jars to save them for winter time. Besides this, the Russians love to grill meat and drink some vodka. Especially now, during the COVID-19 situation, all Russians stay at their dacha, at least if they have one. Of course not everyone is working at the dacha. Many people just go there to relax and have fun, and get away from their daily hectic lives in Moscow,

Due to the current situation, I won't be able to finish the job this year, but I will be back there later this year, I hope. 

On my website you can find a blog where I write about my dacha adventures. I ensure you that it will be fun reading it, so follow me. 

By the way, in 2021 I will run from Amsterdam to Moscow to promote this book, how cool is that!"